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Six Ways Marketers Are Beating Disruptions With Technology

SoCal BMA - Report Beating Disruption with Tech

For the third year in a row, ANA has conducted research to find out which disruptions are affecting marketers the most and if they’ve found success in dealing with them.

This year, the findings show how marketers are dealing with industry disruptions using technology. The research conducted with ANA marketer members determined that it is imperative for brands to have a technology strategy in place in order to effectively mitigate the risks from disruptions and take advantage of opportunities caused by disruptive forces. The report identifies six ways some brands are using technology. View the Infographic.

Corporate Marketer Members, download the Executive Brief and full Report.