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CEOs  •  CMOs  •  VPs and Directors  •  Managers  •  Young Professionals    ANA_site_logo.png

Are You Considered A Progressive Leader Within Your Organization?

Armin Pajand, Executive Development - Farmers Insurance Group, Inc.

SoCal BMA - Contemplative Exec 2


Innovation remains top of mind across the C-suite. In spite of such importance, however, most organizations struggle to foster a culture of creativity for the purpose of developing new products, services, or new markets. In the short term, it seems easier to be the lone genius. Right? Consider what working within a team or organizational structure can bring to seeing through the execution of what started as a novel idea.

Progressive business leaders are building innovative actions, climates, and ultimately cultures that align with “brain-friendly” science. By understanding the human brain (and how it likes to be creative) could shed light on how to encourage employees to adopt the very practices that foster an innovative climate with ease.

When Steve Jobs was asked about creativity and innovation, he responded, “When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they could connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences, or they have thought more about their experiences, than other people."

As a leader, how do you see creativity and innovation working in your organization?

If leading a brain-friendly climate and culture is a new journey for you, and your organization, you may be wondering where and how to begin. Start by asking yourself:

  • What makes you a more creative person?
  • How about your team or organization?
  • What's currently driving your organization to successful innovation?
  • How do you know?

I welcome your comments.

Photo - Armin Pajand - Farmers Insurance

Armin Pajand
Executive Development
Farmers Insurance Group, Inc.

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