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![]() ![]() | How to Win at B2B Email MarketingAuthor, Adam Q. Holden-Bache guides readers through all aspects of an email program, including strategy, data, design, copywriting, delivery, testing, and analysis. In this book, Adam provides insight, tactics, tips and takeaways that readers can implement to improve campaigns for their business. |
Below are other books by authors who have presented at SoCal BMA / ANA B2B past events.
![]() | Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite MovementsEveryone wants to be a market leader. Market leaders enjoy financial success, create wealth and have recruiting, selling and market power that is almost always disproportionate to their actual product and solution advantages. In fact, many competing executives have been driven crazy by this, lamenting on how their product was better, but the market didn't seem to care. In Launching to Leading, Ken Rutsky explains how and why market leaders succeed in breaking through and leading in today's crowded markets, and reveals how to apply this to your business to take you from Launching to Leading and beyond. |
![]() | Dealstorming: The Secret Weapon That Can Solve Your Toughest SalesIt's Tim Sanders’ newest book. Includes real world examples from major companies like Oracle and Skillsoft. The strategies laid out in this book have led to a stunning 70% average closing ratio for teams across all major industries, leading to game-changing deals and long-term B2B relationships. As a B2B sales leader, you know that by Murphy’s Law, despite your team's best efforts, some deals will inevitably get stuck or key relationships will go sour. And too often, it's the most important ones—the last thing you need when millions of dollars are on the line. |
![]() | Winning with Customers: A Playbook for B2BA practical tool set for B2B companies to make better customer-informed decisions, sell value effectively, and continuously understand and improve their value proposition. Winning with Customers offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time. The playbook includes case studies, interviews, and tools from leading B2B companies who have demonstrated success. Written by recognized business thought leaders and practitioners, this book will guide you to profitable growth. The book also serves as a launch point into a community of like-minded executives that includes a companion website which offers exercises, access to thought leaders, and other tools help you win with customers. |
![]() | Manufacturing Demand: The Principles of Successful Lead ManagmentToday, savvy marketers and forward-looking organizations are embracing innovative new models driven by cutting-edge technology and analytics to align sales and marketing, pinpoint (and respond to) customer needs, and achieve breakthrough revenue gains. In Manufacturing Demand, marketing guru David Lewis, CEO of DemandGen International, reveals the transformations taking place in marketing today, including the rise of the marketing geek and the emergence of the so-called fifth and sixth P s of marketing: Process and Programming. If you're ready to move into of the next generation of marketing, get ready to start Manufacturing Demand. |
![]() | Self Marketing Power: Branding Yourself as a Business of OneAuthor Jeff Beals has done an excellent job explaining the reality that people are products. In this competitive, global economy, you need to stand out. And whether you're hoping for a promotion, trying to land a major client or striving to make a difference in your community, one thing is for sure: The world has no room for shrinking violets. Self Marketing Power is a book about business, career and life success. It's perfect for anyone who wants to boost revenue, start a business, close more deals or move up the corporate ladder. Through fascinating examples and entertaining stories, you will learn how to build a personal brand and promote it to your personal target audience. |
![]() | Outside In: The Power of Putting Customers at the Center of Your BusinessCustomer experience is a fundamental business driver. It's your only source of sustainable competitive advantage. But how can you master it? Based on 14 years of research by the customer experience leaders at Forrester Research, OUTSIDE IN offers a complete road map to attaining the experience advantage. You'll see how the roots of customer experience success or failure lie deep within your company, not just with customer-facing employees. And you'll learn about the six disciplines that customer experience leaders must master: Strategy, Customer Understanding, Design, Measurement, Governance, and Culture. With dozens of diverse case studies from around the world, OUTSIDE IN is the one resource you need to turn a focus on customer experience into growth and profit. |
It's Already Inside: Nurturing Your Innate Leadership for Business and Life SuccesWhether you want to be CEO of a large corporation, lead a sales team, inspire your organization, or just be a better person, Robert Murray's book It's Already Inside can show you, in practical ways with real-life examples, how to tap into your innate leadership skills to get the job done, encourage those around you to succeed, and to bring fullfilment and purpose to your life. |
Marketing Through Turbulent TimesAuthor Jenny Darroch, has written this book for decision makers who want to ensure that their marketing strategies are not only relevant for today’s difficult environment but will also provide a solid foundation for future growth, this book is an invaluable resource for anyone making strategic marketing decisions. Marketing Through Turbulent Times is a common sense, accessible book about marketing that provides a range of tools, principles and approaches for managers wanting to fine tune their current marketing strategies today and identify innovative growth opportunities which will allow them to lead their organization toward a robust future. Even in periods of growth, creating turbulence, staying relevant, maintaining momentum, executing current strategies well, and forcing changes to product-market boundaries will remain essential ingredients for any organization wanting to grow, reconfigure, and survive. The strategies outlined in this book are appropriate for any organization where generating growth is a primary goal. |
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