How to Win at B2B Email Marketing

Author, Adam Q. Holden-Bache guides readers through all aspects of an email program, including strategy, data, design, copywriting, delivery, testing, and analysis. In this book, Adam provides insight, tactics, tips and takeaways that readers can implement to improve campaigns for their business.

Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements

Everyone wants to be a market leader. Market leaders enjoy financial success, create wealth and have recruiting, selling and market power that is almost always disproportionate to their actual product and solution advantages. In fact, many competing executives have been driven crazy by this, lamenting on how their product was better, but the market didn't seem to care. In Launching to Leading, Ken Rutsky explains how and why market leaders succeed in breaking through and leading in today's crowded markets, and reveals how to apply this to your business to take you from Launching to Leading and beyond. Meet and hear from Ken Rutsky at SoCal BMA's Business Growth Innovation conference in Los Angeles on Wednesday, May 3rd, 2017.

Dealstorming: The Secret Weapon That Can Solve Your Toughest Sales

It's Tim Sanders’ newest book. Includes real world examples from major companies like Oracle and Skillsoft. The strategies laid out in this book have led to a stunning 70% average closing ratio for teams across all major industries, leading to game-changing deals and long-term B2B relationships. As a B2B sales leader, you know that by Murphy’s Law, despite your team's best efforts, some deals will inevitably get stuck or key relationships will go sour. And too often, it's the most important ones—the last thing you need when millions of dollars are on the line.

Winning with Customers: A Playbook for B2B

A practical tool set for B2B companies to make better customer-informed decisions, sell value effectively, and continuously understand and improve their value proposition. Winning with Customers offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time. The playbook includes case studies, interviews, and tools from leading B2B companies who have demonstrated success. Written by recognized business thought leaders and practitioners, this book will guide you to profitable growth. The book also serves as a launch point into a community of like-minded executives that includes a companion website which offers exercises, access to thought leaders, and other tools help you win with customers.

Manufacturing Demand: The Principles of Successful Lead Managment

Today, savvy marketers and forward-looking organizations are embracing innovative new models driven by cutting-edge technology and analytics to align sales and marketing, pinpoint (and respond to) customer needs, and achieve breakthrough revenue gains. In Manufacturing Demand, marketing guru David Lewis, CEO of DemandGen International, reveals the transformations taking place in marketing today, including the rise of the marketing geek and the emergence of the so-called fifth and sixth P s of marketing: Process and Programming. If you're ready to move into of the next generation of marketing, get ready to start Manufacturing Demand.

Self Marketing Power: Branding Yourself as a Business of One

Author Jeff Beals has done an excellent job explaining the reality that people are products. In this competitive, global economy, you need to stand out. And whether you're hoping for a promotion, trying to land a major client or striving to make a difference in your community, one thing is for sure: The world has no room for shrinking violets. Self Marketing Power is a book about business, career and life success. It's perfect for anyone who wants to boost revenue, start a business, close more deals or move up the corporate ladder. Through fascinating examples and entertaining stories, you will learn how to build a personal brand and promote it to your personal target audience.

Outside In: The Power of Putting Customers at the Center of Your Business

Customer experience is a fundamental business driver. It's your only source of sustainable competitive advantage. But how can you master it? Based on 14 years of research by the customer experience leaders at Forrester Research, OUTSIDE IN offers a complete road map to attaining the experience advantage. You'll see how the roots of customer experience success or failure lie deep within your company, not just with customer-facing employees. And you'll learn about the six disciplines that customer experience leaders must master: Strategy, Customer Understanding, Design, Measurement, Governance, and Culture. With dozens of diverse case studies from around the world, OUTSIDE IN is the one resource you need to turn a focus on customer experience into growth and profit.

It's Already Inside: Nurturing Your Innate Leadership for Business and Life Succes

Whether you want to be CEO of a large corporation, lead a sales team, inspire your organization, or just be a better person, Robert Murray's book It's Already Inside can show you, in practical ways with real-life examples, how to tap into your innate leadership skills to get the job done, encourage those around you to succeed, and to bring fullfilment and purpose to your life.

Running the Gauntlet: Essential business lessons to lead, drive change and grow profits

What’s stopping you from making the changes your business needs to thrive? The most dangerous move in business is the failure to make a move at all. The history of business is filled with companies that are no more because their leaders refused to enact change when the writing was on the wall. Fear. Apathy. Lack of personal responsibility. These simple human flaws can turn a good company into a dead company. The writing on the wall has never been clearer than it is now—and marketing phenomenon Jeffrey Hayzlett is on a mission to make you see it, understand it, and heed it. Today’s business environment is so competitive and volatile that you can’t afford to be satisfied with business as usual. You must make changes now to compete in the future.

The B2B Executive Playbook: The Ultimate Weapon for Achieving Sustainable, Predictable and Profitable Growth

The world for executives in B2B companies is critically different from the world of their B2C counterparts.  All too often B2C strategies and tactics are applied to B2B companies, which leads to disappointing, even disastrous results.  B2B requires a completely different playbook. In this groundbreaking book, Sean Geehan draws upon over 20 years of experience to outline the proven characteristics of successful B2B companies and the strategies they must adopt in order to survive and thrive.  He and his team highlight case studies and research from market-leading companies such as Harris Broadcasting, Crown Partners, Henny Penny, Springer, AmerisourceBergen, Intesource, Oracle, and more to prove what practices succeed and why others fail.

Content Is Currency: Developing Powerful Content for Web and Mobile

Just because certain sections of your site are wildly popular doesn’t mean that they have no room for improvement. In fact, you should be looking at these areas as a golden opportunity rather than a goal that’s already been accomplished. Do whatever you can to make the existing content even better, including various SEO techniques (bolding, mixing up important keywords) and adding new similar content to complement the existing material.

How To Be A Presentation God - Build, Design, and Deliver Presentations that Dominate

Scott Schwertly begins to right the multitude of wrongs we have endured at the hands of dull speakers and poorly crafted presentations. He shows you how to design and deliver a fire-breathing, earth-shaking presentation that will have your audience praising the heavens and hanging on your every word. You'll find proven and effective step-by-step secrets for delivering transcendent presentations with an easy-to-implement approach focused on engaging content, personal storytelling, and effective design elements—the holy trinity that leads to godly delivery.

Ready Aim Hired 2011: Survival Tactics for Job & Career Transition

Here is the plain truth about finding a new job. You are in a contest where there is only one winner. They will not hire two of you for the same job. Competition is really tough in today’s high-unemployment job market. You must know how to compete, beat your competition and secure the job and money you deserve. Author, Fred E Coon, will walk you through that entire process from start to finish. This book will help you change jobs or careers easily and without the stress of the typical job search. Knowing what to do, when to do it and what to say during your interviews can only come from solid advice. You can't "wing" it and hope to win. If you want professional guidance and the right tactics from someone whose clients get jobs 40% faster and significant increases in compensation, then Ready Aim Hired is the book to purchase. Ready Aim Hired is an easy-to-follow, results-driven job search guide with lots of interactive exercises, solid advice and powerful tactics for you to use, whether you are changing jobs or careers, this book will provide step-by-step instructions so that you, like Mr. Coon's clients, can get more money and a job in much shorter time than your peers in the job hunt today.

Marketing Through Turbulent Times

Author Jenny Darroch, has written this book for decision makers who want to ensure that their marketing strategies are not only relevant for today’s difficult environment but will also provide a solid foundation for future growth, this book is an invaluable resource for anyone making strategic marketing decisions. Marketing Through Turbulent Times is a common sense, accessible book about marketing that provides a range of tools, principles and approaches for managers wanting to fine tune their current marketing strategies today and identify innovative growth opportunities which will allow them to lead their organization toward a robust future. Even in periods of growth, creating turbulence, staying relevant, maintaining momentum, executing current strategies well, and forcing changes to product-market boundaries will remain essential ingredients for any organization wanting to grow, reconfigure, and survive. The strategies outlined in this book are appropriate for any organization where generating growth is a primary goal.