• Home
  • About
    • FAQs
    • Get Alerts
    • Get Involved
    • Membership
  • Blog
  • Events
  • Job Bank
  • Contact

Active Roster

Media

Sponsors

Title search: ✖

Show All (51)
Blog (48)
News (2)
Preparing for the Next Normal
It's More Than Engagement: CX Leadership Is Earned--Part-4-of-How-Marketing-Creates-Great-Customer-Experience
The Shift to Social Selling
It's More Than The Deal: It's About Trust - Part 3 of How Marketing Creates Great Customer Experience
Is the Value of Your Marketing Both Transactional & Longitudinal? - Part 2 of How Marketing Creates Great Customer Experience
How Marketing Creates Great Customer Experience: Part 1 - It is More than Marketing As Usual
Using Sound to Rise Above the Noise: How Dell, Siemens, IBM, and ACVB are Using Sound and Music to Reinforce Brand Identity
Ditch the Newspaper Approach to Content Marketing, Try the Blockbuster Philosophy Instead
6 Strategies To Revitalize Your B2B Email Marketing
Fundamentals of Data: What CMOs Need to Know to Succeed in a Digital Age
Applying Tech Innovations To Enhance Customer Satisfaction -- Part 3 of Personalizing Your Relationships With Your Customers
Meet Your New MOM (Marketing Operating Model)
Leveraging Content Marketing To Engage Customers - Part 2 of Personalizing Your Relationships With Your Customers
Six Ways Marketers Are Beating Disruptions With Technology
Personalizing Your Relationship With Your Customers, Part 1 - Leveraging Your Big Data Analytics
Marketing That Matters
Are You Considered A Progressive Leader Within Your Organization?
How Virtual Reality Will Change B2B Marketing
Who’s The Real Hero? You Or Your Customer?
Who's Ready To Lead Change In Marketing?
Millennials As B2B Buyers
Conducting A Marcom Audit: See Yourself As You Are - Part 2 of 2 Get Under the Hood and Tune Up Your Brand
What Will Determine Your Company's Ability To Execute Strategy In 2017?
Get Under the Hood and Tune Up Your Brand - Part 1 of 2
UX - What Makes A Great B2B Website? Part 4 of 4
Opportunities are Knocking: Key Tips to Ensure PPC Strategy Success - Finding Critical Gaps in Your Paid Search Part 2 of 2
How do you know your products are successful? Measure what matters.
Finding The Critical Gaps In Your Paid Search Advertising Strategy Part 1 of 2
Content: The Real SEO - What Makes A Great B2B Website? Part 3 of 4
News: SoCal BMA Unveils New Look and UX to Career Center
Brand: The Visual Story - What Makes A Great B2B Website? Part 2 of 4
The 3 Pitfalls of Production Positioning
What Makes A Great B2B Website? Part 1 of 4
5 Best Places to Research Marketing Automation Solutions for SMBs
Competitive Intelligence 3: It's not just about understanding your competitors, it’s about deriving actionable insights
RECAP: ''Refresh'' Summer Mixer Series
Competitive Intelligence 2: Your mission should you accept it Mr. Hunt is to...
Segmentation: An offline marketing concept emerging naturally in an online marketing world
Competitive Intelligence 1: Do you need James Bond?
BMA SmartBrief - Daily News for B2B Marketers - Subscribe
The role market dynamics play in developing your brand strategy
10 Reasons to Implement a Marketing Asset Management Solution
Creating Purpose-Drivent Brands
Relevance Is The New Black
Data Use in Branding
Developing a Conversation Marketing Strategy
Marketers Must Become Proactive Stewards of their Company Assets
5 Tips for Surviving and Thriving in this New Marketing Era
End-to-End Marketing Part 3: Creative examples, good and bad
End-to-End Marketing Part 2: Marrying creativity with technology
End-to-End Marketing Part 1: The death of creativity?

SCBMA-Logo-Palm_2015-1215.png

CEOs  •  CMOs  •  VPs and Directors  •  Managers  •  Young Professionals    ANA_site_logo.png

Are You Considered A Progressive Leader Within Your Organization?

Armin Pajand, Executive Development - Farmers Insurance Group, Inc.

SoCal BMA - Contemplative Exec 2


Innovation remains top of mind across the C-suite. In spite of such importance, however, most organizations struggle to foster a culture of creativity for the purpose of developing new products, services, or new markets. In the short term, it seems easier to be the lone genius. Right? Consider what working within a team or organizational structure can bring to seeing through the execution of what started as a novel idea.

Progressive business leaders are building innovative actions, climates, and ultimately cultures that align with “brain-friendly” science. By understanding the human brain (and how it likes to be creative) could shed light on how to encourage employees to adopt the very practices that foster an innovative climate with ease.

When Steve Jobs was asked about creativity and innovation, he responded, “When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they could connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences, or they have thought more about their experiences, than other people."

As a leader, how do you see creativity and innovation working in your organization?

If leading a brain-friendly climate and culture is a new journey for you, and your organization, you may be wondering where and how to begin. Start by asking yourself:

  • What makes you a more creative person?
  • How about your team or organization?
  • What's currently driving your organization to successful innovation?
  • How do you know?

I welcome your comments.

Photo - Armin Pajand - Farmers Insurance

Armin Pajand
Executive Development
Farmers Insurance Group, Inc.

 

Events Calendar


Share: https://www.socalbma.org/blog/Blog61/Are-You-Considered-A-Progressive-Leader-Within-Your-Organization

Tweet

Share Category "Blog":
https://www.socalbma.org/blog/BlogCategory3/Blog