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Preparing for the Next Normal

It's More Than Engagement: CX Leadership Is Earned--Part-4-of-How-Marketing-Creates-Great-Customer-Experience

The Shift to Social Selling

It's More Than The Deal: It's About Trust - Part 3 of How Marketing Creates Great Customer Experience

Is the Value of Your Marketing Both Transactional & Longitudinal? - Part 2 of How Marketing Creates Great Customer Experience

How Marketing Creates Great Customer Experience: Part 1 - It is More than Marketing As Usual

Using Sound to Rise Above the Noise: How Dell, Siemens, IBM, and ACVB are Using Sound and Music to Reinforce Brand Identity

Ditch the Newspaper Approach to Content Marketing, Try the Blockbuster Philosophy Instead

6 Strategies To Revitalize Your B2B Email Marketing

Fundamentals of Data: What CMOs Need to Know to Succeed in a Digital Age

Applying Tech Innovations To Enhance Customer Satisfaction -- Part 3 of Personalizing Your Relationships With Your Customers

Meet Your New MOM (Marketing Operating Model)

Leveraging Content Marketing To Engage Customers - Part 2 of Personalizing Your Relationships With Your Customers

Six Ways Marketers Are Beating Disruptions With Technology

Personalizing Your Relationship With Your Customers, Part 1 - Leveraging Your Big Data Analytics

Marketing That Matters

Are You Considered A Progressive Leader Within Your Organization?

How Virtual Reality Will Change B2B Marketing

Who’s The Real Hero? You Or Your Customer?

Who's Ready To Lead Change In Marketing?

Millennials As B2B Buyers

Conducting A Marcom Audit: See Yourself As You Are - Part 2 of 2 Get Under the Hood and Tune Up Your Brand

What Will Determine Your Company's Ability To Execute Strategy In 2017?

Get Under the Hood and Tune Up Your Brand - Part 1 of 2

UX - What Makes A Great B2B Website? Part 4 of 4

Opportunities are Knocking: Key Tips to Ensure PPC Strategy Success - Finding Critical Gaps in Your Paid Search Part 2 of 2

How do you know your products are successful? Measure what matters.

Finding The Critical Gaps In Your Paid Search Advertising Strategy Part 1 of 2

Content: The Real SEO - What Makes A Great B2B Website? Part 3 of 4

News: SoCal BMA Unveils New Look and UX to Career Center

Brand: The Visual Story - What Makes A Great B2B Website? Part 2 of 4

The 3 Pitfalls of Production Positioning

What Makes A Great B2B Website? Part 1 of 4

5 Best Places to Research Marketing Automation Solutions for SMBs

Competitive Intelligence 3: It's not just about understanding your competitors, it’s about deriving actionable insights

RECAP: ''Refresh'' Summer Mixer Series

Competitive Intelligence 2: Your mission should you accept it Mr. Hunt is to...

Segmentation: An offline marketing concept emerging naturally in an online marketing world

Competitive Intelligence 1: Do you need James Bond?

BMA SmartBrief - Daily News for B2B Marketers - Subscribe

The role market dynamics play in developing your brand strategy

10 Reasons to Implement a Marketing Asset Management Solution

Creating Purpose-Drivent Brands

Relevance Is The New Black

Data Use in Branding

Developing a Conversation Marketing Strategy

Marketers Must Become Proactive Stewards of their Company Assets

5 Tips for Surviving and Thriving in this New Marketing Era

End-to-End Marketing Part 3: Creative examples, good and bad

End-to-End Marketing Part 2: Marrying creativity with technology

End-to-End Marketing Part 1: The death of creativity?

Preparing for the Next Normal

formerly “Your local B2B community of marketers and business leaders focused on professional development and effective strategies to Driving Business Growth” Preparing for the Next Normal As B2B marketers master working remotely, they’re developing plans and processes that will help with whatever the future has in store. A key aspect of procurement product marketing at technology vendor SAP is the company's annual SAP Ariba Live co... Read more...

It's More Than Engagement: CX Leadership Is Earned--Part-4-of-How-Marketing-Creates-Great-Customer-Experience

B2B, CX, B2B CX, B2B Customer Experience, Customer Engagements Read more...

The Shift to Social Selling

B2B, B2B Social Selling, Social Selling, Digital Marketing, Online Marketing Read more...

It's More Than The Deal: It's About Trust - Part 3 of How Marketing Creates Great Customer Experience

formerly “Your local B2B community of marketers and business leaders focused on professional development and effective strategies to Driving Business Growth” It's More Than The Deal: It's About Trust How Marketing Creates Great Customer Experience - Part 3 of 4 Lynn Hunsaker, Chief Customer Officer - ClearAction Continuum Marketing offers are designed to grab attention, spur follow-through, and go viral. The intention is Read more...

Is the Value of Your Marketing Both Transactional & Longitudinal? - Part 2 of How Marketing Creates Great Customer Experience

formerly “Your local B2B community of marketers and business leaders focused on professional development and effective strategies to Driving Business Growth” Is the Value of Your Marketing Both Transactional and Longitudinal? How Marketing Creates Great Customer Experience - Part 2 of 4 Lynn Hunsaker, Chief Customer Officer - ClearAction Continuum In Part 1 of this series, we focused on the management of your customer experience Read more...