
Active Roster
Media
Sponsors
Title search:
✖
Preparing for the Next Normal
formerly
“Your local B2B community of marketers and business leaders focused on professional development and
effective strategies to
Driving Business Growth”
Preparing for the Next Normal
As B2B marketers master working remotely, they’re developing plans and processes that will help with whatever the future has in store.
A key aspect of procurement product marketing at technology vendor SAP is the company's annual SAP Ariba Live co...
Read more...
It's More Than Engagement: CX Leadership Is Earned--Part-4-of-How-Marketing-Creates-Great-Customer-Experience
B2B, CX, B2B CX, B2B Customer Experience, Customer Engagements
Read more...
The Shift to Social Selling
B2B, B2B Social Selling, Social Selling, Digital Marketing, Online Marketing
Read more...
It's More Than The Deal: It's About Trust - Part 3 of How Marketing Creates Great Customer Experience
formerly
“Your local B2B community of marketers and business leaders focused on professional development and
effective strategies to
Driving Business Growth”
It's More Than The Deal: It's About Trust
How Marketing Creates Great Customer Experience - Part 3 of 4
Lynn Hunsaker, Chief Customer Officer - ClearAction Continuum
Marketing offers are designed to grab attention, spur follow-through, and go viral. The intention is
Read more...
Is the Value of Your Marketing Both Transactional & Longitudinal? - Part 2 of How Marketing Creates Great Customer Experience
formerly
“Your local B2B community of marketers and business leaders focused on professional development and
effective strategies to
Driving Business Growth”
Is the Value of Your Marketing Both Transactional and Longitudinal?
How Marketing Creates Great Customer Experience - Part 2 of 4
Lynn Hunsaker, Chief Customer Officer - ClearAction Continuum
In Part 1 of this series, we focused on the management of your customer experience
Read more...