Events Calendar • F A L L 2 0 2 1 • Join SoCal ANA B2B

Sep 1 • Wednesday, 12p-1p (Pacifici)

The Amazon Imperative: Impacts and Opportunities on Manufacturers' Go-to-Market Priorities

With more than 70 percent of U.S. online product searches now starting on Amazon, the marketplace is not only an E-commerce site but has now become the central place where business and consumer buyers go first to research and discover products and brands. In the B2B sector, Amazon has already become one of the world's largest distributors, completing over $25 BN in sales in 2020. The competitive landscape for manufacturers has changed, and many do not realize it. What are the implications for marketers and executives of this shift? Should practitioners embrace the change and sell on Amazon, or stay away in favor of fully controlled marketing channels? Is this all or nothing, or is there a blended approach? And if manufacturers pursue the channel, what is required to maintain control and optimize? Learn more

The above calendar information may be subject to change. We invite you to check back often for updated information.

Click here to Sign Up SoCal ANA B2B Alerts and Event Updates

Click to learn about the geographic and cultural Southern California region.

________________________________________

One chapter, one region...

SoCal ANA B2B Chapter serves B2B Marketers in the
Southern California region throughout these counties:

IE: Inland Empire
(Counties: Riverside, San Bernardino, Imperial)

KC: Kern County

LA: Los Angeles County

OC: Orange County

SB: Santa Barbara

SD: San Diego County

SLO: San Luis Obispo

VC: Ventura County