Events Calendar • W I N T E R 2 0 2 2 • Join SoCal ANA B2B

Mar 23 • Wednesday, 8a-10a (Pacifici)

Data and Direct Marketing

An immense shift in online advertising is underway with the looming deprecation of 3P cookies... A clear view on program goals can help advertisers and marketers sift through the noise to understand how to connect disparate data points and leverage third party insights to create impactful audiences and better customer understanding.

Hear what major forces are influencing current trends that give reason for optimism this year despite geopolitical and supply challenges. Spending on advertising and marketing both offline and online will be examined including a shift to video formats across channels; data and identity services, M&A transactions, the Great Resignation, B2B digital shift, measurement and more.

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The above calendar information may be subject to change. We invite you to check back often for updated information.

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One chapter, one region...

SoCal ANA B2B Chapter serves B2B Marketers in the
Southern California region throughout these counties:

IE: Inland Empire
(Counties: Riverside, San Bernardino, Imperial)

KC: Kern County

LA: Los Angeles County

OC: Orange County

SB: Santa Barbara

SD: San Diego County

SLO: San Luis Obispo

VC: Ventura County