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May 14, 2008 Luncheon

Digital Body Language: Recording and Interpreting Your Customers' Behavior Over the Internet

Presenter: Shawn Elledge, Channel Alliance Manager, Eloqua

The buying process has evolved. Today when your prospects have a pain they visit blogs, forums, corporate web sites, download white papers, read case studies, read industry newsletters and much more. Through this behavior, a prospect reveals their sales readiness - their Digital Body Language.

For B-to-B marketers, providing sales with a picture into a prospect's digital body language is the first step into aligning sales with marketing. At this meeting, you will learn how successful companies:

  1. Read a person's digital body language
  2. Leverage information and tools to align sales and marketing
  3. Rank leads using co-dynamic lead scoring strategies
  4. Nurture leads throughout out the buying cycle

 

When:
Wednesday, May 14, 2008
11:30 a.m. -- Networking and Refreshments
12:00 noon -- Plate Lunch
12:30 p.m. -- Presentation and Q&A
 
Where:
The Center Club
650 Town Center Drive
Costa Mesa, CA 92626
(714) 438-3860
MAP
 
Cost:
$45 BMA Members
$55 Guests
$35 Students
Valet Parking Included!

Register Now

For more information, email info@socalbma.org, call (714) 948-5946 or Register Now

Upcoming BMA Events Calendar_____________

June 11-13, 2008

BMA Annual National Conference, Las Vegas

More Information

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June 17: The New E-Marketing Essentials

One-Day Seminar by ExactTarget

Hyatt Regency Irvine
17900 Jamboree Road
Irvine, CA 92614
Google Map Directions

Register

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July 18, 2008

Personality Not Included: Why Companies Lose Their Authenticity, and How Great Brands Get it Back

Presenter: Rohit Bhargava

Author of the new book, 'Personality Not Included' and Sr VP of Digital Strategy & Marketing, Ogilvy Public Relations Worldwide

Center Club, Costa Mesa

Registration available after May 15 

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August 20: Online Marketing Summit Regional Series

At the Renaissance Hollywood

Hands-on workshops, on-site usability and SEO labs, thought-leader presentations, and peer-to-peer collaboration on the subjects of:

  • Social Media Strategies
  • Search Engine Optimization
  • Website Usability
  • Web Analytics and Tracking
  • Email Marketing
  • Content Management 
  • Site Search
  • Website/Online Budgeting and Planning

Registration information TBA