Events Calendar

Tuesday, September 16: San Diego Luncheon

Thursday, September 18: Orange County Luncheon

Social Media Strategy for Business

Social media marketing is quickly establishing itself as an essential piece of the marketing mix. Whether you are a B2C, B2B, or non-profit, this channel provides new and exciting ways to monitor your brand, receive real-time customer feedback, build a community of evangelists, and communicate with your customers. In order to effectively establish your brand in social media there are some key questions to ask that will assist in developing a strategy that is right for your business.

In this session, strategic marketing and communications consultant, Morgan Witt, will help you understand how social media marketing can be applied to your business model and integrated into the overall marketing mix. Using concrete examples from various enterprise brands, Morgan will offer best practices and tips on how businesses can leverage social media to drive results.

Presenter: Morgan Witt, NovoLOGIQ
Morgan Witt has been an online strategic marketer for nearly a decade. He launched his marketing career at Capital One Auto Finance, and later at the BlueHornet division of Digital River, Inc., where he developed and managed online marketing campaigns for enterprise brands such as Forbes, Citysearch and KSL Resorts, and pioneered the SureSend™ email deliverability platform. He has since been the director of marketing strategy at Juice Media Worldwide, LLC, and later his own company NovoLOGIQ, a strategic marketing and communications firm. Witt holds a B.B.A. and M.B.A. from National University.

Program:

11:30 a.m. Registration and Networking
12:00 noon: Lunch
12:30 to 1:30 p.m. Presentation and Q&A

SAN DIEGO: Tuesday, September 16

UC–San Diego Extension, Sorrento Mesa Center
6925 Lusk Blvd. 1st Floor
San Diego, CA 92121
(858) 882-8000
MAP | DIRECTIONS PDF

ORANGE COUNTY: Thursday, September 18

The Center Club
650 Town Center Drive
Costa Mesa, CA 92626
(714) 438-3860
VALET PARKING INCLUDED!

DIRECTIONS

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Thursday, September 25

Online Marketing Summit 2008 Regional Tour
Best Practices in Social Media, Search, Email, Analytics, website strategy
When: Thursday, September 25 Workshop 8:30am to 5:00pmCocktails 5:00 to 6:30pm
Where: Sheraton San Diego
To see more details and RSVP