Press Releases

• BMA June Event: "Drive Sales and Retain Customers by Integrating Effective Email Marketing Strategies and Techniques"
  May 26, 2005
  
  
• BMA April Event: "Accountable Marketing for Accountable Marketers"
  April 1, 2005
  
  
• BMA March Event: "Identifying, Managing and Leveraging Brand Contact Points"
  March 2, 2005
  
  
• BMA February Event: "The Inside Story of eBay Business: A Powerfully Integrated Brand Extension"
  February 1, 2005
  
  
• BMA January Event: "B2B Branding for a Global Enterprise"
  January 4, 2005
  
  
• BMA November Event: "The Power of Emotional Branding: A Short Course in Brain Surgery"
  November 1, 2004
  
  
• Business Marketing Association October Event, "Relationship Management: Feasible, Affordable, Essential"
  October 4, 2004
  
  
• September B2B Marketing Event: Maximizing ROI with Highly Personalized Digital Direct Mail
  September 1, 2004
  
  
• New Marketing Technologies Roundtable Event
  June 3, 2004
  
  
• Business Marketing Event Spotlights How To Produce Competitive Advantages During Rapidly Changing Times
  April 29, 2004
  
  
• Business Marketing Event To Present "Industrial-Strength Integrated B2B Marketing"
  March 12, 2004
  
  
• Business Marketing Event Presents Legal “Do’s and Don’t’s of Internet and Web-Based Marketing”
  March 1, 2004
  
  
• Expert Panel Presents “The ABCs of Strategic Public Relations” at the SoCal BMA February Event
  January 30, 2004
  
  
• Special Event To Feature Marketing Tips Straight From The Experts
  December 18, 2003
  
  
• Chapman University’s Dr. Essie Adibi to Present Chapman Economic Forecast - Special Focus on So California Business-to-Business Economy.s
  October 27, 2003
  
  
• October Event Presents Panel Discussion on Generating Leads and Building Business for Leading High-Tech Companies
  October 9, 2003
  
  
• September Marketing Event to Offer Effective Integrated Marketing Communications Strategies for Tangible ROI
  September 11, 2003
  
  
• B2B Marketers Given Opportunity To Network and Shape SoCal Trade Association Meetings and Benefits at Special Summer Event
  June 30, 2003
  
  
• Annual “Masters of Marcom” Seminar To Help Business Marketers Strengthen Skills and Prepare for Certification
  January 19, 2003
  
  
• Special Event to Feature B2B Marketing Tips Straight From the Experts
  December 22, 2002
  
  
• B2B Marketers Will Learn How To Transcend Limits and Build Relationships for Business Success
  November 4, 2002
  
  
• Business Marketers To Learn Top 10 Rules For Successfully Introducing New Products To Their Salesforce
  October 2, 2002
  
  
• Deloitte & Touche Expert To Reveal 10 Classic Blunders Made by Business Marketers (and How To Avoid Them)
  September 3, 2002
  
  
• Branding Expert Andrew Flynn to Address Area Business Marketers at July Event
  July 8, 2002
  
  
• Business-to-Business Sales and Marketing Seminar To Offer Area Marketers Strategies for Increasing Productivity, ROI
  June 10, 2002
  
  
• Creativity and Marketing: Local Experts To Present Panel Discussion at April Business Marketing Event
  April 11, 2002
  
  
• “Originator of the "Substance with SizzleTM" Concept for Effective Tradeshow Management to Speak at March Marketing Event”
  February 27, 2002
  
  
• “Area Business Marketers to Benefit From “Masters of Marcom” Seminar”
  January 16, 2002
  
  
• “Effectively Developing and Communicating a Brand Internationally” – Expert to Speak on Global Marketing at January 10th Event
  December 19, 2001
  
  
• Offer Extended! FREE Job Postings on Marketing Website Until February 15, 2002
  November 27, 2001
  
  
• BMA International Chairman, Sheree Johnson, CBC, To Address Business-to-Business Advertising Effectiveness Issues
  November 01, 2001
  
  
• “How Marketing Metrics Can Save Your Job and Your Company” Is Focus of October 11th BMA Event for SoCal Marketers
  October 01, 2001
  
  
• Keynote Speaker Dr. James Doti to Discuss the State of the SoCal Economy and its Effect on Local Business Marketers at SoCal BMA’s September Meeting
  August 29, 2001
  
  
• Business Marketing Association Web Site Offers FREE Job Posting Opportunity Until January 1st, 2002
  August 1, 2001
  
  
• The Business Marketing Association, Southern California Chapter, Announces New Board for the 2001-2002 Term
  August 1, 2001
  
  
• Top Clio Banner Ad Award Winner to Present at SoCal BMA June Event: How to Cut through Online Clutter with an Effective Online Marketing Campaign
  May 21, 2000
  
  
• SoCal Business Marketing Association Presents May 17th Presentation: S.U.R.E.-Fire Marketing Strategies From Around the World
  Apr 17, 2001
  
  
• SoCal BMA Presents April 12th Dinner Presentation: “Top Five Exhibit Staff Training Strategies & How to Increase Quality Show Leads by 300%”
  Mar 09, 2001
  
  
• SoCal BMA Presents March 8th Meeting: “How Response Management Can Increase Sales & Marketing ROI During Tough Times”
  Feb 16, 2001
  
  
• SoCal BMA Hosts Action-Packed One-Day “Masters of Marcom” Seminar Covering Every B2B Marcom Discipline on Feb 15th
  Jan 31, 2001
  
  
• January 11th SoCal BMA Presentation Double-Header: B2B Brand Agencies Predict Industry Trends for Next 5 Years & Tips to Improve Your Agency Relationships
  Dec 18, 2000
  
  
• Story of Popular Swedish Vodka’s Famous Marketing Campaign Told at Business Marketing Association’s Nov. Breakfast Meeting
  Oct 20, 2000
  
  
• Business Marketing Association Presentation Covers Web Topics in Oct: “HOW EMULEX FOUGHT AGAINST FRAUD ON THE WEB” & “MAXIMIZING NEW WEB TECHNOLOGY FOR EFFECTIVE CAMPAIGNS”
  Sept 20, 2000
  
  
• Global Communications Strategies from Technology Leader Hewlett-Packard Shared at Next Business Marketing Association Meeting
  Jun 14, 2000
  
  
• Financial Communication Tips Shared at Next Business Marketing Association Meeting
  May 25, 2000