Membership

Business Marketing Association 

Begun in 1922 as the National Industrial Advertising Association, today's Business Marketing Association represents a lifetime of expertise in business-to-business marketing and communications. For over 87 years, BMA has been the pre-eminent service organization for professionals in this vital industry. As market realities so often prove, no one stays in business that long without continually meeting their customers' needs.

BMA has earned the respect and loyalty of members by following a simple, three-part strategic vision:

• We intend to remain the primary repository of the best in business-to-business marketing information and resources
• Attracting the best practitioners
• Promoting the best practices in the industry

The benefits of belonging are just as straightforward. We connect members with the kind of knowledge, people and programs that make achieving their companies' objectives more efficient and effective.

As a business marketer or communicator, your needs are distinct from those of the consumer marketing environment. Broad-brush marketing associations or trade organizations devoted to a single program category cannot effectively provide the required resources. BMA focuses on meeting the challenges presented in business marketing, day in and day out.

For nearly nine decades, BMA has been the business marketer's first line of defense in changing business marketing environments.  No other organization delivers the same level of commitment to the information and networking needs of business-to-business marketers.

Join BMA