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Past Events


 

    Apr 22    Wed  •  4:00-7:00p  •  LA-Carson

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SoCal BMA's 'The Leading Edge' exec signature series presents...

User Experience:
The Ultimate Game Changer For Your Business

Many well-known companies have proven that a well-tuned user experience is the difference between success and failure in a crowded marketplace. B2B marketers now have access to time-tested UX techniques to separate themselves from the pack -- benefiting from higher lead conversions, lower abandonment rates, and lower training costs.

 

Register Now

Learn more.


Sponsorship Opportunities

 


    May 21    Thur  •  4:00-7:00p  •  SD-La Jolla  •  Stay Tuned!

                            The Consumerization of B2B Marketing

The forces that are buffeting entire industries are buffeting the practice of marketing as well. The large influx of Millenial workers weaned on social media, smartphones and tablets powered by cloud delivered apps is having a profound effect on B2B purchase behaviors. Think of it not just as the consumerization of IT (as Gartner research calls it) but also the consumerization of B2B marketing.
 

    May 27-29     BMA15 Global B2B Conference  •  Sheraton Chicago Hotel & Towers  •  Chicago, IL

                                    BMA15 Global B2B Conference  |  Register Now

"Be here to be more," is this year's theme. With more and more expected of b2b marketers, we need a resource to help us confidently seize the future. Get your b2b zen going by joining 1,000+ fellow b2b marketers from 600 firms, 35 states and 15 nations at the biggest and best b2b marketing event on the planet. Hear ideas and new thinking to return home brimming with confidence to do, achieve and be more for our companies, clients and careers. Learn more.

 


The above information may be subject to change.  Please check back regularly for updates.


About Southern California

 

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