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How I Fell Head First into Social Media

Posted 2013, Dec 30, 12 05 am - Carlyn Greco, Invensys Inc.

It began in Spring 2008...

Me:  "Ummmm...The customer service and recruiting teams started some accounts on LinkedIn and Twitter. But they don't really have a plan and the branding isn't consistent."

Director of MarCom:  "I've heard of LinkedIn and Twitter, but what are they?  Doesn't matter. They can't speak for the company. Only we can."

Me:  "I think that's contrary to the nature of social media. At least that's what I've been reading, but I really don't know much about it."

Director of MarCom:  "I don't care what you've been reading. Stop them."

Me:  I think we should form a committee and discuss it. I don't know who owns this project."

Director of MarCom:  "From now on, you do. Figure it out and take control."

And so I did.

I was a sponge, reading everything I could on the subject, and formed that committee and a bunch of people joined...at first. But then they said they didn't have time. I understood what they meant, as this was just a side project for me as we'll, but my boss told me I had to keep myself in the loop.

For the next few years, spending more and more of my time creating and managing a nice mix of social accounts, I told anyone at our company who would listen that we needed a policy and a strategy so that we could be leaders in our space. That if we didn't reach out to our community with content that was valuable to them, we would fall behind our competitors if we weren't aggressive.

Eventually, they took notice.

Fast forward nearly six years and I'm still managing the social media program for that company. Only now, it's my full-time job. The program reaches into most areas of our organization; we have community managers in every global region, and I've expanded my immediate team. I am the social media thought leader for my company, I hold sessions during our sales & marketing conferences to help drive awareness and adoption of social, and create social content to support company campaigns and goals.

I've helped my company become more socially educated, accessable and connected. Industry editors and analysts follow one or more of our eight blogs and we have a consistently growing and active community across LinkedIn, Twitter, Facebook, Google+, and YouTube. I'll always be refing our strategy and our approach. I learned about Social Media the same way the rest of the you do - by trial and error, patience and conviction. My social career has been a wonderful whirlwind, and as far as I'm concerned, it's only just begun.

I welcome your comments, and hope to see you at SoCal BMA's upcoming Lunch & Learn event in Irvine, Wednesday, January 22, when I share actionable, step-by-step, insights for taking your company's social media marketing program to the next level, "Building a Thriving Social Media Program from the Ground Up".

Photo - Carlyn Greco - Invensys

Carlyn Greco, Corporate Social Media Strategist - Invensys, Inc.
Member - SoCal BMA

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