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Smith Micro Software Chief Marketing Officer To Keynote At Business Marketing Association Upcoming SoCal Chapter's February 18 Event

NEWPORT BEACH, Calif., Feb. 13, 2015 -- "Capabilities vs Value: Simplifying Your Technology's Messaging" – A presentation and executive panel discussion featuring keynote speaker, Carla Fitzgerald, Chief Marketing Officer of Smith Micro Software, Inc, will take place on Wednesday, February 18th.  This Business Marketing Association, Southern California Chapter (SoCal BMA) event is part of 'The Leading Edge' executive signature series, geared toward thought leadership and professional development of business-to- business (B2B) marketing professionals.

"Companies that provide complex technology solutions with high price tags can create roadblocks in their marketing strategies by focusing too much on technology and alienating their buyers," stated Carla Fitzgerald.  Fitzgerald and a panel of company executives in marketing, communications, product management, sales and PR will also address the matter of long, expensive sales cycles and how companies can generate trust and "buy in" from customers by showing value in their messaging.

B2B marketers and communicators will take away from the event key tactics on how they can set their company apart from the competition without having to play the "feature-comparison" game.  Attendees will gain insights for navigating through their company's technical jargon to create value-driven content that their buyers will respond to.

This SoCal BMA event will be held on Wednesday, February 18th, from 4:00 p.m. to 7:00 p.m., at Smith Micro Software's global headquarters, 51 Columbia, Aliso Viejo, CA 92656.  Price to attend this event is $75. Further event information and registration is available at

About Carla Fitzgerald
Ms. Fitzgerald is a long-time veteran of the technology industry, with extensive experience in B2B software for enterprises and the telecom sector. As the Chief Marketing Officer at Smith Micro, she is responsible for corporate and product marketing, product management, technical sales, technical publications, business development and investor relations. She has developed market-leading brands, thought-leadership initiatives, and successful demand generation programs for a variety of public and private companies.  She holds a B.A. in Economics and Computer Studies from Claremont McKenna College, and sits on the Board of Advisors for the UC Irvine Marketing Extension program. Carla Fitzgerald is a SoCal BMA member and serves on the chapter's Advisory Board.

About SoCal BMA
For 93 years, Business Marketing Association has been the world's premier community devoted exclusively to advancing the business-to-business marketing profession. BMA provides a wide range of services, resources, and opportunities to help you meet the daily challenges of sustaining business profitability and enhancing the development of B2B marketing professionals. No other organization delivers the same level of commitment to the information and peer networking needs of business leaders, marketers and communicators. From executive roundtables to panel discussions to online events, BMA Southern California Chapter (SoCal BMA) serves its B2B marketing community throughout the greater Los Angeles area, Orange County, San Diego and the Inland Empire, through education, professional development and peer networking.
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