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IBM and Qualcomm Global Marketing Executives to Address
the Consumerization of Business-to-Business Marketing

NEWPORT BEACH, CA – May 20, 2015 – “The Consumerization of B2B Marketing” – hosted by Business Marketing Association, Southern California Chapter (SoCal BMA), on Thursday, May 21st, in La Jolla, California. 

The event is part of SoCal BMA’s ‘The Leading Edge’ executive signature series on thought leadership, best practices, and professional development for business-to-business (B2B) marketers and business leaders.

Speakers are SoCal BMA corporate member, Jacques Pavlenyi, Program Director Social Collaboration, Software Marketing at IBM, and Liya Sharif, Senior Director of Marketing, Global Brand at Qualcomm. Pavlenyi and Sharif will share their insights on B2B vs B2C (business-to-consumer) -- to now H2H (human-to-human) - all due to the exponential growth and impact of mobile, and the influence of Millennials who are now nearly fifty percent of today’s workforce.

“The large influx of Millennial workers weaned on social media, smartphones and tablets powered by cloud delivered apps is having a profound effect on B2B purchase behaviors,” stated Pavlenyi. “The key to success these days is to speak more human,” stated Sharif.

This SoCal BMA event will be held on Thursday, May 21st, from 4:00 p.m. to 7:00 p.m., at Eddie V’s Prime Seafood La Jolla Cove, 1270 Prospect Street, La Jolla, CA 92037.

Price to attend the SoCal BMA event is $75 -- includes wine and hearty hors d'oeuvres reception for registered attendees.

B2B marketers, communicators, and business leaders are encouraged to attend. Further event details and registration is available through the SoCal BMA website at

About the Speakers and Companies

About SoCal BMA

For 93 years, Business Marketing Association (BMA) has been the world's premier community devoted exclusively to advancing the business-to-business marketing profession. BMA provides a wide range of services, resources, and opportunities to help you meet the daily challenges of sustaining business profitability and enhancing the development of B2B marketing professionals. No other organization delivers the same level of commitment to the information and peer networking needs of business leaders, marketers and communicators. From executive roundtables to panel discussions to online events, SoCal BMA serves its B2B marketing community throughout the greater Los Angeles area, Orange County, San Diego, and the Inland Empire, through education, professional development, and peer networking.



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