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Senior Global Executives to Discuss the State of Corporate Culture, hosted by Business Marketing Association SoCal Chapter at upcoming March 25 event

NEWPORT BEACH, Calif., March 18, 2015 -- "A Help or a Hindrance: The profound effect of company culture on your marketing strategy" – an executive panel discussion featuring executives from IBM, Qualcomm, Smith Micro Software, and Pharmatek Laboratories, will take place on Wednesday, March 25th.  This Business Marketing Association, Southern California Chapter (SoCal BMA) event is part of the 'The Leading Edge' executive signature series on thought leadership and professional development of business-to-business (B2B) marketing and business leaders.

The executive panel for this event will share how their companies have benefited from harnessing their corporate culture as a marketing tactic and increased their bottom line. "Authenticity and trust have become increasingly important aspects of brand value, and corporate reputation is often an important criterion in customers' decision making. Organizations must give careful consideration to their core values and ensure these values are reflected in all the ways they engage with customers," stated Alisa Maclin, Vice President of Worldwide Marketing, IBM.

This SoCal BMA event will held on Wednesday, March 25th, from 4:00 p.m. to 7:00 p.m., at the corporate headquarter of Pharmatek Laboratories, 7330 Carroll Road, Suite 200, in Sorrento Valley, San Diego, CA 92121.  Price to attend this event is $35-$75. Registration is available through the SoCal BMA website at

About our Executive Panel - Bios

  • Timothy Scott President and Co-Founder - Pharmatek Laboratories, Inc.
  • Carla Fitzgerald, Chief Marketing Officer - Smith Micro Software, Inc.
  • Alisa Maclin, VP Worldwide Marketing, Smarter Commerce | Smarter Cities – IBM
  • Cherry Park - Senior Director, Marketing - Qualcomm

About SoCal BMA For 93 years, Business Marketing Association has been the world's premier community devoted exclusively to advancing the business-to-business marketing profession. BMA provides a wide range of services, resources, and opportunities to help you meet the daily challenges of sustaining business profitability and enhancing the development of B2B marketing professionals. No other organization delivers the same level of commitment to the information and peer networking needs of business leaders, marketers and communicators. From executive roundtables to panel discussions to online events, BMA Southern California Chapter (SoCal BMA) serves its B2B marketing community throughout the greater Los Angeles area, Orange County, San Diego, and the Inland Empire, through education, professional development, and peer networking.


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