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BUSINESS MARKETING ASSOCIATION KICKS OFF 2015 WITH FIVE HIGHLY ANTICIPATED EVENTS FOR B2B MARKETING PROFESSIONALS

NEWPORT BEACH, CA – January 15, 2015 – Business Marketing Association, Southern California Chapter (SoCal BMA), an organization focused on professional development, fostering relationships, and ongoing education for business-to-business (B2B) marketers, today announced five new upcoming B2B marketing focused events.  These events are designed to help business-to-business marketers achieve the highest level of success for not only their companies but their customers as well.   

“Our 2015 event calendar is really shaping up, as we continue providing many great events for our SoCal BMA members and guests,” stated Luz Marina, President of the SoCal BMA. “Adding to their arsenal of knowledge and resources for achieving their best results possible, we deliver relevant and cutting edge content to business leaders and senior level marketers.”

A key aspect of these executive events is to engage attendees with presenters who are experienced B2B marketing professionals and on the cusp of industry trends.  The speakers and panelists have experiential knowledge for overcoming obstacles in the B2B marketplace and implementing new targeted strategies that will gain event attendees overall success in the New Year.  This year’s topics range from: growing your business by aligning your company to help your customers succeed; how to simplify your technology’s messaging; how to leverage your company culture as a marketing strategy; and why the user experience is extremely important for your marketing strategy and your business.

SoCal BMA 2015 Winter/Spring Events Calendar:

January 21st - Long Beach, CA
The Integrated Leadership Summit: Becoming the Go-To Organization in Your Industry

February 18th - Aliso Viejo, CA
Capabilities vs Values: Simplifying Your Technology’s Messaging

March 25th - San Diego, CA
A Help or a Hindrance? The Profound Affects of Company Culture on Your Marketing Strategy

April 22nd - Long Beach, CA
User Experience: The Ultimate Game Changer for Your Business

May 6th - San Diego, CA
The Consumerization of B2B Marketing

To learn more about SoCal BMA events and to register, please visit: http://www.socalbma.org/events.html.

About SoCal BMA:
For 93 years, Business Marketing Association has been the world's premier community devoted exclusively to advancing the business-to-business marketing profession. BMA provides a wide range of services, resources, and opportunities to help you meet the daily challenges of sustaining business profitability and enhancing the development of b2b marketing professionals. No other organization delivers the same level of commitment to the information and peer networking needs of business leaders, marketers and communicators. From executive roundtables to panel discussions to online events, BMA Southern California Chapter (SoCal BMA) serves its b2b marketing community throughout the greater Los Angeles area, Orange County, San Diego, and the Inland Empire, through education, professional development, and peer networking.
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