CEOs • CMOs • VPs and Directors • Managers • Young Professionals
Begun in 1922 as the National Industrial Advertising Association, today's Business Marketing Association represents a lifetime of expertise in business to business marketing. BMA is the nation's only professional association dedicated to b2b marketers and communicators. For over 93 years, Business Marketing Association has been the preeminent resource providing professional development and peer networking to increase the effectiveness of individuals responsible for spending $85 billion annually in the U.S. on the marketing of b-to-b goods and services.
BMA has earned the respect and loyalty of members by following a simple, three-part strategic vision:
• Remain the primary repository of the best in b2b marketing information and resources
• Attract the best practitioners
• Promote the best practices in the industry
We connect members with the kind of knowledge, people and programs that make achieving their company objectives more efficient and effective. As a business marketer or communicator, your needs are distinct from those of the consumer marketing environment. Broad-brush marketing associations or trade organizations devoted to a single program category cannot effectively provide the required resources. BMA focuses on meeting the challenges presented in business marketing, day in and day out.
For over nine decades, BMA has been the business marketer's first line of defense in changing business marketing environments. No other organization delivers the same level of commitment to the information and networking needs of b-to-b marketers and communicators.
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