Greater Los Angeles  •  Orange County  •  San Diego  •  Inland Empire

E v e n t s  •  S u m m e r   2 0 1 0

 

 August 5 • Thur • LA-Los Angeles 90049 • 5p-7p

 "Cool Down on Sunset" L.A. Summer Mixer

Join us at the Luxe Hotel on Sunset Boulevard.  This chic boutique hotel and cool urban retreat is located on seven acres of lush, pristine property perfectly perched at the intersection of Brentwood and Bel Air.  Convenient to L.A. International Airport, and some of the most prestigious sites in Los Angeles including The Getty Center, Santa Monica Beach, Skirball Cultural Center, Riviera Country Club, and Pacific Palisades, the Luxe on Sunset offers an urban oasis in the middle of one of the nation's largest cities.

5pm Thursday, August 5th at the Luxe is a great opportunity for you and fellow b2b marketers to simply relax, network, and take advantage of the hotel's happy hour $4-$7 menu. 

Please arrive promptly at 5pm for a special Los Angeles appearance by Celebrity Etiquette Expert, Naomi Torre, M.A., C.E.C.  Naomi will offer expert tips and techniques for effective networking.  A leading authority in the etiquette and protocol industry, and founder of The Etiquette School in Southern California, Naomi's clients include Pepsi Cola, Qualcomm, Hewlett Packard, AXA Equitable, Pacific Life, ING, and Disneyland Resorts.  Nationally recognized as an expert in her field, Naomi's television appearances include BRAVO's Millionaire Matchmaker and The Real Housewives of Orange County; Style Network, TBS; NBC; ABC; KABC; KTLA and Fox, among others.

Prior to starting her company in 1997, Naomi Torre earned a B.A. in Liberal Arts, and a Master's degree in Management. She holds an upper-division California State teaching credential, and received her professional etiquette certification as an Independent Protocol and Etiquette Professional from the prestigious Protocol School of Washington in Washington D.C.

Naomi is the creator of the DVD tutorial Dining with Decorum™ which was reviewed in the Wall Street Journal, and author of the book For Men Only: A Gentleman's Guide to Great Entertaining reviewed by Margaret Burk, founder of Round Table West, America's largest book club. 

Following Naomi's 20-minute talk, she will remain available onsite for book signing.

Fee - Advance Registration
(Your advance registration helps us plan for your arrival.)
No Charge, SoCal BMA Members  /  $10 Nonmembers

Fee - At-the-Door
(first come, first served)
$15 - SoCal BMA Members and Nonmembers

Venue: Luxe Hotel on Sunset near The Getty

 

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August 12 • Thurs • Orange County • 6p-8p
"Sunset at the Dunes" OC Summer Mixer

Join us in Newport Beach's fantastic Back Bay Bistro Restaurant.  Located at the Newport Dunes Resort, where waterfront cocktails and dining is at its best.

If you missed our dinner presentation last summer at the Bistro, don't miss this Mixer Aug 12 event.  We will be in the bar and out on the deck.

Never been to the Back Bay Bistro?  With it's modern, elegant decor, state of the art retractable roof, you are truly in for a treat - a spectacular "Sunset at the Dunes" evening!

6pm Thursday, August 12th at the Bistro is a great OC opportunity for you and fellow b2b marketers to simply relax, enjoy the fresh coastal air, network, and take advantage of the Bistro's happy hour appetizers menu and their $3-$4 wine, beer, and well drink selections. 

Please arrive promptly at 6pm for a special appearance at our OC Summer Mixer by Celebrity Etiquette Expert, Naomi Torre, M.A., C.E.C.  Naomi will offer expert tips and techniques for effective networking. Following Naomi's 20-minute talk, she will remain available onsite for signing of her book, "For Men Only: A Gentleman's Guide to Great Entertaining" (See Aug 5th event for more about Naomi.)

Fee - Advance Registration
(Your advance registration helps us plan for your arrival.)
No Charge, SoCal BMA Members  /  $10 Nonmembers

Fee - At-the-Door
(first come, first served)
$15 - SoCal BMA Members and Nonmembers

Venue: Back Bay Bistro at The Newport Dunes

 

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F a l l   2 0 1 0  -  S a v e   t h e s e   D a t e s !  

 

September 16 • Thurs • SD-San Diego 92101 • 3:30p-5:30p

"Keys to Creating Dynamic PowerPoint Decks"

 Presenter:  Scott Schwertly, MBA - CEO, Ethos3

 Scott may live in Nashville with his wife and three dogs, but he calls San Diego home - the place of his beloved San Diego Chargers.  An epic  storyteller with a playful wit, Scott Schwertly is CEO of Tennessee based Ethos3, a worldwide presentation design and training firm for Fortune 100 companies.

Join us on Thursday afternoon, September 16th, when Scott reveals key techniques for dynamic professional presentation content, storytelling and design.

• Ditch those ugly PowerPoint templates and bullet points.
• Make your presentations speak with amazing visuals.
• Do you have an ugly PowerPoint that needs a facelift?  Cool.

Host Facility:  BusinessOnLine, Inc. - Corporate Headquarters

Attendee Mixer will immediately follow this event - Mark your calendar - Registration opens soon!

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September 18 • OC-Newport Beach • Saturday • 8a • Harvest/Potluck

"Napa Who? - 2010 Wine Grape Harvest & Crush
 and SoCal BMA Potluck Lunch"

Attention grape & wine lovers in the Southland, get ready to bring out your sun hats and gardening gloves!  The time is coming to pick the grapes - the brix (sugar) level is approaching perfection!

Join SoCal BMA Members and friends for this extraordinary experience of the grapes harvest and crush at the Newport Beach Vinyards and Winery.  That's right, in Newport Beach. 

"Walking around the Back Bay property, it's easy to forget you're in Newport Beach. The three-and-a-half acres of land perched between a golf course and an equestrian path sit directly above the mud flats and salt marshes of the bay amid multi-million dollar properties. And yet, it has the relaxed, almost rural feel of a gentleman farmer's estate, where ponds are stocked with koi and bass swim languidly... 700 vines planted on one acre, divided between cabernet sauvignon, merlot, cabernet franc, petit verdot, and malbec, the five classic Bordeaux varietals. Southern California"s climate is called Mediterranean for a reason... the vineyard has the same elements of soil and climate, the same warm days and cool nights that produce the great wines of Bordeaux, Napa, and other storied wine-making regions throughout the world." Kedric Francis, Riviera Magazine

Watch Video

Join us for the harvest Saturday, September 18th at 8:00 am.  Once we finish with the morning harvest, and watch the crushing of the grapes, we will gather for lunch on property at this fantastic vineyard, winery, gardens and aviary for our private outdoor SoCal BMA potluck lunch!  The Chapter will arrange for the lunche's main course.  A list of food item suggestions for you to bring to the potluck will be available to all registrants, very soon.

You don't want to miss this harvest event at the Newport Beach Vineyard and Winery.  It only comes around once a year!

Save the date!

Further Details and Regisration for the Harvest and Potluck event coming very soon!
(Limited space, pre-registration will be mandatory.)

Questions?  info@socalbma.org

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September 21-22 • Downtown Los Angeles

Mark Your Calendar - Event Details and Registration Discounts unveiled soon!
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September 23 • Thurs • LA-Glendale • 11:30a-1:30p
Lunch-n-Learn
“B2B Case Studies for Primary Market Research:
 Strategies & Techniques That Grow Businesses”

 

Presenters
Kevin Gentry, Ph.D., Group Vice President - C.A. Walker Research Solutions, Inc.
Rebekah Paul, Manager Business Development - C.A. Walker Research Solutions, Inc.

Businesses today are rapidly evolving and competition is increasing faster than ever.  To effectively generate growth in today's challenging economic environment, organizations need their marketers to understand the customer and competitive landscape better than ever.

Join us for lunch on September 23rd, and discover how market research strategies and techniques strengthen your:

• Comptetive position
• Brand prominence
• Customer loyalty

Make the best use of your valuable marketing dollars by learning effective market research strategies that top organizations use to optimize their businesses.

Kevin and Rebekah's presentation will walk you through applicable market research case studies illustrating techniques that:

• IDENTIFY market needs/reactions to develop optimum positioning
• EVALUATE brand performance versus competitors
• DETERMINE price elasticity
• UNDERSTAND purchase behaviors/intent using key criteria evaluation
• TEST advertising, collateral, and packaging effectiveness

Host Facility:  C.A. Walker Research Solutions, Inc. - Corporate Headquarters

Mark your calendar - Registration opens in August!

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September 30 • OC-Tustin

"Capturing Your Fair Share:
 A Systematic Approach To
 Creating Differential Customer Value"

Presenter
Jerry Alderman - Founder and CEO, Valkre Solutions, Inc.
Author of upcoming release, "Winning With Customers: A Playbook for B2B"

Join us September 30th in Tustin when Jerry Alderman will illustrate how you can quantify your competitive advantage, and lead your organization to unprecedented levels of engagement, resulting in what your customers want most:  to make more money doing business with you.

Host Facility:  VAI - WorldStage Inc. - Corporate Headquarters

About Jerry Alderman and Valkre Solutions
Before starting his business career, Alderman served six years on nuclear submarines as a Naval Officer through the Admiral Rickover program.  During this time, Alderman participated in special operations on fast-attack subs and stealth missions on ballistic missile submarines.  Through these experiences, Alderman gained a deep respect for the capability of high-performing teams and the power of technology and innovation to drive the outcome of events.  These experiences, combined with a bachelor degree in Civil Engineering, a master's in Nuclear Engineering, and an MBA from the University of Chicago provide a broad base of problem-solving skills from which Alderman grounds his work.

Prior to founding Valkre, Inc., Alderman was a senior vice president for Exogen.  During his tenure dating to 2001, Alderman led and developed his innovative approach to building corporate competitive advantage through using and executing on unique, deep customer insights.  During this time, Alderman has shown that whether in good markets or bad, the benefits of operating with an advantaged customer perspective yields results. In down markets, the benefits are knowing better than competitors how value is created and the waste of nonvalue - adding activities and investments.  During good markets, the results come from making smarter investments than competitors.

Jerry Alderman is an entrepreneur, author, and Founder/CEO of Valkre Solutions, Incorporated - a software tools and services company headquartered in Chicago, Illinois.  Founded in 2008, Valkre's primary mission develops capability within B2B companies to use "deep customer understanding" to build and execute customer-driven strategies and operating plans.  Their software product Render©, which makes this possible, is revolutionizing the way B2B companies interact with their customers, and has driven results.  Alderman and his team have worked with a who's who of companies, including Owens Corning®, Kimberly-Clark, Turtle Wax®, RR Donnelley, and more.

Details and Registration coming in August!

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October 6 • Wed • LA-Los Angeles 90049 • 11:30a-1:30p • Luncheon
"The Changing Landscape of B2B Media"
Presenter: Glenn Hansen, President - BPA Worldwide, Inc.

Save the Date - Details and Registration coming soon!
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October 21 • Thurs • IE-Riverside • 7p-9p • Executve Roundtable - Dinner
"Shifting To Today's Buy Cycle Environment"
Presenter: Barry Lieberman, VP Marketing - Cerius, Inc.

Save the Date - Details and Registration coming soon!
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Above information may be subject to change.  Please check back regularly for updates.
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About Southern California Cities and Counties

 

IE:  Inland Empire (Counties: Riverside, San Bernardino, Imperial)
LA:  Los Angeles County
OC: Orange County
SD: San Diego County
VC: Ventura County
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