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Business Marketing Association

 

 


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October 15

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Mixer in Long Beach &
6th Annual Toy Drive Kickoff


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SoCal BMA Experience

There is a lot going on with SoCal BMA, giving you some great opportunities to step-up and lend a hand, connect with peers, make new connections!

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BMA Report Engaging Millenials



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  R e p o r t s

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             •  CMOs

             •  Salaries
 


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YPs-Suites
Millennials as B2B-Buyers

BMA | The Forum NEW
REPORT: Millennials as Buyers

As the Millennial generation becomes the dominant population in the workforce by 2020, they will also gain significant prominence as consumers of business-to-business marketing information, significantly influencing the decision-making process. As B2B marketers, we need to understand how technology adoption blurs the lines between business and personal information for Millennials, and what that means for how we look at the access and messages we use to connect with them. This report highlights specific characteristics of the Millennial Generation that impact our work as B2B marketers as we look to engage, nurture and foster relationships with this group as B2B buyers. more

Business Marketing Association is the world's premier community devoted exclusively to advancing the business-to-business marketing profession. BMA provides a wide range of services, resources, and opportunities to help you meet the daily challenges of sustaining business profitability and enhancing your development as a b2b marketing professional. No other organization delivers the same level of commitment to the information and peer networking needs of business leaders, marketers and communicators. From executive roundtables to panel discussions to online events, BMA Southern California Chapter (SoCal BMA) serves its b2b marketing community through education, professional development, and peer networking. As a business marketer or communicator, your needs are distinct from those of the consumer marketing environment. SoCal BMA focuses on meeting the challenges presented in business marketing and communications, day in and day out. more

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SoCal BMA Welcomes New and Renewed Members

Michele S - Director, LA-El Segundo    Shaun G - Manager, OC-Irvine    Ellen M - Manager, LA-Torrance
Paul B - President, OC-Orange    Ryan R - CEO, OC-Irvine    Jayne M - Manager, OC-Fullerton
Greg E - CEO, SD-San Diego    Jenna T - Coordinator, LA-North Hollywood    Sandra B - CMO, OC-Santa Ana

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Career Connection | Job Bank SoCal BMA's Job Bank brings together companies and job seekers involved in all aspects of marketing and communications. Companies reach qualified marketing professionals by listing their job openings online. Job seekers view the listings to find suitable opportunities. Companies and job seekers contact each other directly. more

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BMA SmartBrief Daily news for b2b marketers delivers the latest need-to-know industry news and information smart decision makers need. With so much information out there and so little time in the day to read it all, the stories are meticulously picked for content, and delivered straight to subscribers' inboxes or mobile devices - with the most relevant and important news - summarized, linked to the original sources, and delivered to you for FREE in one-stop-shop daily e-newsletters. more.

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