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Photo - Jacques Pavlenyi - R Photo - Liya Sharif - Qualcomm
Jacques Pavlenyi Liya Sharif
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May  21

The Consumerization of B2B Marketing

We are living in an era where the lines of marketing are becoming blurrier and less defined. Channels are intersecting and cross-pollinating one with the other.

Social media is blending our personal behavior with our professional one. Brands are focusing less and less on targeting just consumers or just businesses. As a result of this new media landscape, audiences have blended and brands are now adding the notion of replacing b2b or b2c with H2H (human to human). more.


Business Marketing Association is the world's premier community devoted exclusively to advancing the business-to-business marketing profession. From executive roundtables to panel discussions to online events, BMA Southern California Chapter (SoCal BMA) serves its b2b marketing community through education, professional development, and peer networking.  more

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SoCal BMA Welcomes New and Renewed Members

Angelo P - EVP, OC-Trabuco Canyon    Courtney H - Principal, LA-Los Angels
Arturo P - CEO, LA Marina del Rey    Jennifer S - LA-Marina del Rey
 
Mark C - Principal, OC-Irvine  •  Brad M - Director, SD-San Diego

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Logo - BMA SmartBrief  Daily news for b2b marketers delivers the latest need-to-know industry news and information smart decision makers need. With so much information out there and so little time in the day to read it all, the stories are meticulously picked for content, and delivered straight to subscribers' inboxes or mobile devices - with the most relevant and important news - summarized, linked to the original sources, and delivered to you for FREE in one-stop-shop daily e-newsletters. more.

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