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Photo - Carla Fitzgerald - Smith Micro Software  
Keynote Speaker, Carla Fitzgerald    
Chief Marketing Officer - Smith Micro Software    












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February 18
SoCal BMA's 'The Leading Edge' presents...

Capabilities vs Value:
Simplifying Your Technology's Messaging

Does your organization spend hundreds of man-hours on RFIs/RFPs and technical presentations only to learn that your prospect chose an “inferior” competitor? more


Business Marketing Association is the world's premier community devoted exclusively to advancing the business-to-business marketing profession. BMA provides a wide range of services, resources, and opportunities to help you meet the daily challenges of sustaining business profitability and enhancing your development as a b2b marketing professional. No other organization delivers the same level of commitment to the information and peer networking needs of business leaders, marketers and communicators. From executive roundtables to panel discussions to online events, BMA Southern California Chapter (SoCal BMA) serves its b2b marketing community through education, professional development, and peer networking. As a business marketer or communicator, your needs are distinct from those of the consumer marketing environment. SoCal BMA focuses on meeting the challenges presented in business marketing and communications, day in and day out. more


SoCal BMA Welcomes New and Renewed Members

Carla F - CMO, OC-Aliso Viejo    Juliet M - Principal, LA-Glendale
David T - Manager, LA-Los Angeles    Erika T - Sr. Manager, LA-Los Angeles
Michelle S - VP, LA-Glendale    Dale N - Principal, LA-Torrance
Jacques P - Director, SD-San Diego    Denise H - VP, OC-Costa Mesa


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